Surprisingly, the way to make money in the horse business and as an author appears to be the same. After years in the horse business (and I actually made money) I recognize the landmarks as I start down the road as an author.
Have a Great Product
First you must begin with a great product. The horses you turn out must be worthy, just as the messages an author pens must be meaningful. Consistency is also important. Success will not come from breeding or training one great horse, or from writing just one Pulitzer prize-worthy piece.

Always Breed the Best
Know Your Market
Not every horse is equally valuable to every rider, and one book or article won’t be of interest to every reader. Know your audience; know who will benefit from what you produce, whether it is a show prospect or chapter. Find your niche and make the specific rifle shots necessary to reach your target market. The broad coverage of a shotgun blast may sound impressive, but you sure won’t nail much of value.
Be Passionate
Successful horse businesses and renowned authors are both passionate about what they do. Both understand their marketplace, but neither will sacrifice the quality of their product to make a quick buck.
What Are The Odds of Winning the Lottery?
Yep, I made money in the horse business. Few people do. Most big horse operations are funded from other sources; a family business or family money. I have found that the odds of making money owning horses are about the same as winning the Lottery. Sure, folks win those millions, but I don’t think buying a ticket should be the basis of your household budget.

There's Lots of Competition Out There
After countless trips down the road hauling horses, and all the stuff necessary to make them comfortable and presentable in each new place, we finally began to find a little financial success.
It took years of producing a great product before we got noticed. Success came by finally having enough people know who I was in the horse business and expanding my marketing to include other trainers. I made more money in the years I boarded horses for other trainers than the ones where the entire business rested on me and our breeding program.
One secret; I didn’t own those horses… the profit margins were huge in comparison to stalling and feeding my own. The horses I had in training couldn’t return the same level of profit because of the time I spent training them. Profitability often comes from unexpected places.
Selling Books is so Familiar
After only our first few book events the similarities between my early years in the horse business and being a new author are simply remarkable. Pack up and haul to an event. Tote in all the stuff that helps present the books. Make connections and initiate conversation.
After returning home, tally up the costs and compare them to the rewards. In the horse business it’s prize money, breeding contracts, horses scheduled for training, breed points and trophy merchandise.
As an author it’s invitations to future events, book sales, and suggestions for the next trip from those who have been down the road before me.
Early Results Won’t Buy a Fancy Dinner
In the horse business you probably won’t walk away with early profits; just breaking even is often the goal for some future date. Selling books is much the same. After this week’s three events -we made a profit! Well, if you don’t count the $100 cost for the one purely promotional event… but we didn’t intend to sell books there. So, do I really have to count it?
Each actual book event made a profit, I think. We covered the cost of participation in the event itself, the books we sold, and the gas to reach the event. Oops, I didn’t figure in the cost of our meals and the candy we gave away. Maybe we should have skipped a couple more meals…

Don't Make Me Look at the Bottom Line
It’s How You Define Success
While we don’t have much to show on the bottom line, was the week successful? Absolutely! We met some wonderful folks and shared the message we’ve been given to share. We have leads for new events and did some work that should produce future benefit.
In my early days as a trainer I hauled to bitty little shows where all I could go home with was a ribbon, a story, and some experience. But, I made an entrance into the business. No one backs the new guy. New trainers have to prove themselves and gain followers. New authors have the same challenge.
Be Passionate, Be Consistent, and Keep Your Day Job
As we continue on this new journey, I’ll try and share some of it with you. For those of you in the horse business, or trying to get your new book read, hang in there. Be realistic – and enjoy the ride!

Enjoy the Ride!